Latest Articles

How Would You Respond to an Email Like This?

By at 2 March, 2011, 9:57 pm

I recently received this email below and really didn’t know how to respond. My gut reaction/reply is ‘Why should we meet up?’ As you can see in the email, there’s no reason for the meeting, although by the service they provide, I have an idea what they are wanting. The ‘YM’ reference is The Yorkshire […]


Wake up and smell the coffee

By at 17 January, 2011, 9:33 am

I was pleased to see that one of the biggest stories to hit the headlines in the last couple of weeks was about branding. More specifically, about the imminent re-brand of Starbucks best known to most as an expensive coffee shop. What I found so interesting was that many people took one look at the […]


How can you successfully recruit without this information?

By at 6 January, 2011, 4:18 pm

As the recruitment sales sector becomes even more competitive, those who will be successful are the ones that ‘take time’ to really understand their clients and candidates. Speaking to you as a recruiter with over 10 years experience of selling consultancy services, it took me a while to figure it out, but when I did, […]


Cold Calling Vs Social Media

By at 21 December, 2010, 10:56 pm

Unless you’ve been living under a rock for the last couple of years, you can’t fail to have noticed that the way the world does business has changed. Traditional methods of reaching new prospects are fading by the hour. Buyers are becoming desensitised to the overwhelming amount of marketing messages that they receive day after […]


The Mother of Invention – Chapter 11

By at 8 September, 2010, 11:07 pm

Here’s an extract from The Mother of Invention, my explosive new book. CHAPTER 11 Cutting Ties Trapped in a hellish prison of insomnia I battled through another night just tossing and turning. When I finally drifted into an exhausted coma resembling sleep, the same nightmare propelled me back into consciousness. I looked at the clock. […]


How to Double Your Customer Base in Four Weeks

By at 7 September, 2010, 10:38 pm

Do you need more customers?  Of course you do, and I have the answer….. Here are four proven techniques that can double your customer base in four short weeks simply by generating leads and converting them into valued customers: 1) Cultivate Your Raving Fans Raving fans are a tremendous source of new customers. If you […]


Who You Really Are….

By at 19 June, 2010, 4:32 pm

England 0 – 0 Algeria – World Cup 2010: Cape Town, South Africa Whilst in work on the Saturday (19/06) after the horrendous showing on the Friday night, I was looking through the reports from the game on the various football websites and came across this post from lesduffym in response to a BBC blog […]


Daft Things You Will Hear When Business Networking

By at 24 May, 2010, 9:15 am

I network all day long, it’s what I’ve always done, even before I knew what it was called. As well as the breakfast meets, lunch and evening, I meet people and talk to them all the time. Networkers look for opportunities for those they LIKE, KNOW & TRUST. Networkers don’t look out for people they […]