Archive for September, 2009

If You Can’t Be Good, Be Strong

By at 10 September, 2009, 2:34 pm

Pitchero.com is a great case study in online brand loyalty. As an agency client, its growth is very satisfying to me personally but – like most valuable web brands – the secrets of success are the proposition itself and the technical execution. If you’re considering a new web venture or you’re looking at taking your [...]

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Bubbles & Froth: Marketing in a Recession

By at 1 September, 2009, 11:17 am

“What this country needs is a bloody good recession!” declared a frustrated client to me last March, as he sought a black cab in London’s West End. At the time, nobody was predicting financial meltdown and economic turmoil. The client – tongue firmly in cheek – was exasperated by the fact that every passing taxi [...]

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