Marketing

How Would You Respond to an Email Like This?

By at 2 March, 2011, 9:57 pm

I recently received this email below and really didn’t know how to respond. My gut reaction/reply is ‘Why should we meet up?’ As you can see in the email, there’s no reason for the meeting, although by the service they provide, I have an idea what they are wanting. The ‘YM’ reference is The Yorkshire […]

Read More >>

Wake up and smell the coffee

By at 17 January, 2011, 9:33 am

I was pleased to see that one of the biggest stories to hit the headlines in the last couple of weeks was about branding. More specifically, about the imminent re-brand of Starbucks best known to most as an expensive coffee shop. What I found so interesting was that many people took one look at the […]

Read More >>

Cold Calling Vs Social Media

By at 21 December, 2010, 10:56 pm

Unless you’ve been living under a rock for the last couple of years, you can’t fail to have noticed that the way the world does business has changed. Traditional methods of reaching new prospects are fading by the hour. Buyers are becoming desensitised to the overwhelming amount of marketing messages that they receive day after […]

Read More >>

The Mother of Invention – Chapter 11

By at 8 September, 2010, 11:07 pm

Here’s an extract from The Mother of Invention, my explosive new book. CHAPTER 11 Cutting Ties Trapped in a hellish prison of insomnia I battled through another night just tossing and turning. When I finally drifted into an exhausted coma resembling sleep, the same nightmare propelled me back into consciousness. I looked at the clock. […]

Read More >>

How to Double Your Customer Base in Four Weeks

By at 7 September, 2010, 10:38 pm

Do you need more customers?  Of course you do, and I have the answer….. Here are four proven techniques that can double your customer base in four short weeks simply by generating leads and converting them into valued customers: 1) Cultivate Your Raving Fans Raving fans are a tremendous source of new customers. If you […]

Read More >>

Daft Things You Will Hear When Business Networking

By at 24 May, 2010, 9:15 am

I network all day long, it’s what I’ve always done, even before I knew what it was called. As well as the breakfast meets, lunch and evening, I meet people and talk to them all the time. Networkers look for opportunities for those they LIKE, KNOW & TRUST. Networkers don’t look out for people they […]

Read More >>

4Networking Bespoke Funded Seminars – July & August 2010

By at 28 April, 2010, 9:59 am

Alongside large conferences involving many hundreds of delegates, we also deliver smaller events, aimed at a delivering a more bespoke message to the audience. Typically, there are approximately 30 delegates invited to these events. The purpose of these is to ask the delegates what they want covering relating to blockages they have in their businesses […]

Read More >>

Are entrepreneurs and SMEs set to embrace social media more than big business?

By at 17 March, 2010, 2:37 pm

I was on the train one Wednesday coming back from the RSA Social Media Surgeries in Sheffield. The session there really got me thinking. Are SMEs better set to adopt social media? Small and medium businesses tend to have the business owner as the main director and influencer in the business. Entrepreneurs and enterprising people […]

Read More >>