Marketing

Daft Things You Will Hear When Business Networking

I network all day long, it’s what I’ve always done, even before I knew what it was called. As well as the breakfast meets, lunch and evening, I meet people and talk to them all the time.
Networkers look for opportunities for those they LIKE, KNOW & TRUST.
Networkers don’t look out for people they think are [...]

4Networking Bespoke Funded Seminars – July & August 2010

Alongside large conferences involving many hundreds of delegates, we also deliver smaller events, aimed at a delivering a more bespoke message to the audience. Typically, there are approximately 30 delegates invited to these events.
The purpose of these is to ask the delegates what they want covering relating to blockages they have in their businesses then [...]

Are entrepreneurs and SMEs set to embrace social media more than big business?

I was on the train one Wednesday coming back from the RSA Social Media Surgeries in Sheffield. The session there really got me thinking.
Are SMEs better set to adopt social media?
Small and medium businesses tend to have the business owner as the main director and influencer in the business. Entrepreneurs and enterprising people take risks [...]

If You Can’t Be Good, Be Strong

Pitchero.com is a great case study in online brand loyalty.
As an agency client, its growth is very satisfying to me personally but – like most valuable web brands – the secrets of success are the proposition itself and the technical execution. If you’re considering a new web venture or you’re looking at taking your offline [...]

Bubbles & Froth: Marketing in a Recession

“What this country needs is a bloody good recession!” declared a frustrated client to me last March, as he sought a black cab in London’s West End.
At the time, nobody was predicting financial meltdown and economic turmoil. The client – tongue firmly in cheek – was exasperated by the fact that every passing taxi [...]

The 3 R’s of Marketing

When invited to be a guest blogger for my chums at Hillrich I asked; “what would you like me to blog about?”
The response was could I talk about the any number of things that companies do wrong in their marketing.
Simple enough but my concern was that in my busy weeks I meet many companies who [...]

Keeping Up With The Twitterati

We all know the survival tips by now. The gurus, and veterans have reeled off clichés for months. To beat the recession we’re focusing on our core strengths. Cash is king – of course – but the long view still matters. We may alter our course but our goals will remain constant.

It’s easy to be [...]

Spam, Spam, Spam, Spam.

I’m sure that at some point, we’ve all received a SPAM email. According to the BBC, Microsoft reports that more than 97% of all e-mails sent over the net are unwanted.

Image courtesy of David Hegarty

Here’s an example of how we’ve received SPAM:
I have worked previously with a very successful social enterprise, they’ve been involved in [...]