The Holy Grail – Part II: Questions, Questions, Questions…

Again, this is just cut and pasted from the training document. It is said that asking the right questions is one of the keys to being a success at selling. You will see on reading this post that there are only three closed questions in the whole section. The rest of them can only really [...]

The Holy Grail Part I: Preparing Your Sales Pitch

Proper Planning Prevents Piss Poor Performance

Like in every aspect of business, in sales, it always helps to have a plan! When setting off with DreamStart, nobody picked a phone up until they had formulated a one and here’s a list of things to consider: (again, this has just been cut and pasted from the original training document) [...]

Sales – The Holy Grail of Improving Your Company? An Intro….

On the back of Kirklees Business Conference, we’re just in the middle of putting together some bespoke seminars with Carl Hopkins and Nicky Pattinson. Both Carl and Nicky spoke to over 100 delegates each at KBC ‘09 and both gained rave reviews from those in attendance. Seminars at any Conference are what they are – [...]

If You Can’t Be Good, Be Strong

Pitchero.com is a great case study in online brand loyalty.
As an agency client, its growth is very satisfying to me personally but – like most valuable web brands – the secrets of success are the proposition itself and the technical execution. If you’re considering a new web venture or you’re looking at taking your offline [...]

Bubbles & Froth: Marketing in a Recession

“What this country needs is a bloody good recession!” declared a frustrated client to me last March, as he sought a black cab in London’s West End.
At the time, nobody was predicting financial meltdown and economic turmoil. The client – tongue firmly in cheek – was exasperated by the fact that every passing taxi [...]

60 Second Presentation Formula for Business Networking

Most networking event nowadays include (to some) the dreaded ‘60 Second Pitch’. This is a crucial aspect of making that ever-so-important first impression and hook with your audience. Here’s a short formula for success in 60 seconds:

What do you want to do?
The 60 second presentation for some is a daunting task. For others, not so [...]

The 3 R’s of Marketing

When invited to be a guest blogger for my chums at Hillrich I asked; “what would you like me to blog about?”
The response was could I talk about the any number of things that companies do wrong in their marketing.
Simple enough but my concern was that in my busy weeks I meet many companies who [...]

It’s Not What You Know, It’s Who You Know

This is a ‘phrase’ I’ve heard banded about quite a lot in business discussions. Usually, in my opinion, by people who use it as a reason as to why they’ve not got the customers they’d like.
My take on this is:  “What you know, leads you to who you know.”
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