Latest Articles
Sales – The Holy Grail of Improving Your Company? An Intro….
By Danny Matharu at 17 November, 2009, 2:34 pm
On the back of Kirklees Business Conference, we’re just in the middle of putting together some bespoke seminars with Carl Hopkins and Nicky Pattinson. Both Carl and Nicky spoke to over 100 delegates each at KBC ’09 and both gained rave reviews from those in attendance. Seminars at any Conference are what they are – [...]
Read More >>If You Can’t Be Good, Be Strong
By AndrewMcCarthy at 10 September, 2009, 2:34 pm
Pitchero.com is a great case study in online brand loyalty. As an agency client, its growth is very satisfying to me personally but – like most valuable web brands – the secrets of success are the proposition itself and the technical execution. If you’re considering a new web venture or you’re looking at taking your [...]
Read More >>Bubbles & Froth: Marketing in a Recession
By AndrewMcCarthy at 1 September, 2009, 11:17 am
“What this country needs is a bloody good recession!” declared a frustrated client to me last March, as he sought a black cab in London’s West End. At the time, nobody was predicting financial meltdown and economic turmoil. The client – tongue firmly in cheek – was exasperated by the fact that every passing taxi [...]
Read More >>60 Second Presentation Formula for Business Networking
By Nick Hill at 25 August, 2009, 6:24 pm
Most networking event nowadays include (to some) the dreaded ’60 Second Pitch’. This is a crucial aspect of making that ever-so-important first impression and hook with your audience. Here’s a short formula for success in 60 seconds: What do you want to do? The 60 second presentation for some is a daunting task. For others, [...]
Read More >>The 3 R’s of Marketing
By Carl Hopkins at 21 August, 2009, 11:39 am
When invited to be a guest blogger for my chums at Hillrich I asked; “what would you like me to blog about?” The response was could I talk about the any number of things that companies do wrong in their marketing. Simple enough but my concern was that in my busy weeks I meet many [...]
Read More >>It’s Not What You Know, It’s Who You Know
By Danny Matharu at 12 August, 2009, 12:25 pm
This is a ‘phrase’ I’ve heard banded about quite a lot in business discussions. Usually, in my opinion, by people who use it as a reason as to why they’ve not got the customers they’d like. My take on this is: “What you know, leads you to who you know.” —————————————————————————- If you enjoyed this [...]
Read More >>Keeping Up With The Twitterati
By AndrewMcCarthy at 10 August, 2009, 10:00 pm
We all know the survival tips by now. The gurus, and veterans have reeled off clichés for months. To beat the recession we’re focusing on our core strengths. Cash is king – of course – but the long view still matters. We may alter our course but our goals will remain constant. It’s easy to [...]
Read More >>Spam, Spam, Spam, Spam.
By Danny Matharu at 25 July, 2009, 10:07 pm
I’m sure that at some point, we’ve all received a SPAM email. According to the BBC, Microsoft reports that more than 97% of all e-mails sent over the net are unwanted. Image courtesy of David Hegarty Here’s an example of how we’ve received SPAM: I have worked previously with a very successful social enterprise, they’ve [...]
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