Archive for August, 2009

60 Second Presentation Formula for Business Networking

Most networking event nowadays include (to some) the dreaded ‘60 Second Pitch’. This is a crucial aspect of making that ever-so-important first impression and hook with your audience. Here’s a short formula for success in 60 seconds:

What do you want to do?
The 60 second presentation for some is a daunting task. For others, not so [...]

The 3 R’s of Marketing

When invited to be a guest blogger for my chums at Hillrich I asked; “what would you like me to blog about?”
The response was could I talk about the any number of things that companies do wrong in their marketing.
Simple enough but my concern was that in my busy weeks I meet many companies who [...]

It’s Not What You Know, It’s Who You Know

This is a ‘phrase’ I’ve heard banded about quite a lot in business discussions. Usually, in my opinion, by people who use it as a reason as to why they’ve not got the customers they’d like.
My take on this is:  “What you know, leads you to who you know.”
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Keeping Up With The Twitterati

We all know the survival tips by now. The gurus, and veterans have reeled off clichés for months. To beat the recession we’re focusing on our core strengths. Cash is king – of course – but the long view still matters. We may alter our course but our goals will remain constant.

It’s easy to be [...]