Archive for July, 2009
Spam, Spam, Spam, Spam.
By Danny Matharu at 25 July, 2009, 10:07 pm
I’m sure that at some point, we’ve all received a SPAM email. According to the BBC, Microsoft reports that more than 97% of all e-mails sent over the net are unwanted. Image courtesy of David Hegarty Here’s an example of how we’ve received SPAM: I have worked previously with a very successful social enterprise, they’ve […]
Read More >>Judging a Book by its Cover
By Danny Matharu at 11 July, 2009, 3:30 pm
I recently received a call from a highly respected PR Agency. Now, this company is good, has a lot of high profile clients and I’ve worked with them in the past when I started a HR magazine many moons ago. At the time of the mag, I met with the Agency’s owner and that person […]
Read More >>Bad Marketing from a Successful Marketing Company
By Danny Matharu at 11 July, 2009, 3:11 pm
I recently received an email from an individual in my network telling me about a new product that a well known marketing company had released. Now, the person in question is someone whom I have the utmost respect for with regards to their business knowledge and how they are as a person. As far as […]
Read More >>Close But No Cigar….
By Danny Matharu at 11 July, 2009, 2:34 pm
We receive a regular email newsletter from a local company which covers their latest offers and products. This looks good, reads well and does the job from my point of view. This ‘did the job’ so well that I emailed the guy (let’s call him ‘Bill) who sends it out and more-or-less said that I […]
Read More >>The Top Ten Attributes of the Star Salesperson
By Danny Matharu at 11 July, 2009, 2:26 pm
Here are the Top Ten Attributes that we believe make up the Star Sales Person, or as we call them, the ‘Chameleon’: 1. A Positive Attitude When selling anything, your best friend is the power of positive thinking. Your biggest enemies are negative people, be that colleagues, friends or even your employer! Always, always keep […]
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