How to Double Your Customer Base in Four Weeks

Do you need more customers?  Of course you do, and I have the answer…..

Here are four proven techniques that can double your customer base in four short weeks simply by generating leads and converting them into valued customers:

1) Cultivate Your Raving Fans

Raving fans are a tremendous source of new customers. If you make an effort to personalise every sale and give every customer the VIP treatment, you can build a customer base that become cheerleaders for your business. Raving fans can’t help but tell others about your service and products. These are your most prized customers and your investment in service should be based on the value they bring to your business, which can be exponential.

2) Create A Referral Program

Referrals are a natural way of growing your customer base, but do you go about generating referrals the right way? Aside from terrific value and customer service, do you offer customers who bring referrals to your business anything special for those referrals? It is important to always reward customer referrals. Most people wonder, “What’s in it for me?” when it comes to promoting someone else’s business, that’s why you have to make referring your business worth it to them. Gifts, closed door sales, special events or even discounts are all ways to keep the referrals coming.

3) Form Strategic Business Alliances

Partnering with other businesses that aren’t in direct competition with you is one of the easiest ways to grow your customer base. If you own a home decorating firm would partnering with someone who sells real estate make sense? Consider your business and other businesses that share your views and philosophies, but sell a different product. How could access to their customers grow your business? Customers trust businesses that have shown their loyalty and will be inclined to follow their recommendations. Why do you think corporate sponsorship is so big these days? When you build strong alliances with other businesses that share your philosophy, you create a win-win situation for everyone involved, including the customer.

4) Build a Trained and Skilled Workforce

A team that is empowered and has a sense of ownership can boost your customer base dramatically. Remember, your team comes into contact with people both in and out of work every day. Every one of those interactions can be a marketing opportunity for your business. Your responsibility is to teach your team the skills they need to promote your business to everybody they come in contact with. To do this, your team needs your attention, guidance, and training, and don’t forget about your team’s bottom line either. They will need to be incentivised to do the job properly.

If you make these investments, you’ll find your team will do a better job at converting prospects into sales, building your customer base.

Are you free on the evening of Tuesday 5th October? If so, don’t miss seeing the world’s number one business coach Brad Sugars who is presenting in Leeds that evening.

The event itself is free provided you use the following code YKLKACU008 which is good for you and 3 guests to attend.

Visit http://www.businessisboomingemea.com/ for more details and to book.

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