Archive for January, 2011

Wake up and smell the coffee

By at 17 January, 2011, 9:33 am

I was pleased to see that one of the biggest stories to hit the headlines in the last couple of weeks was about branding. More specifically, about the imminent re-brand of Starbucks best known to most as an expensive coffee shop. What I found so interesting was that many people took one look at the […]

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How can you successfully recruit without this information?

By at 6 January, 2011, 4:18 pm

As the recruitment sales sector becomes even more competitive, those who will be successful are the ones that ‘take time’ to really understand their clients and candidates. Speaking to you as a recruiter with over 10 years experience of selling consultancy services, it took me a while to figure it out, but when I did, […]

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