Author Archive
The Holy Grail – Part II: Questions, Questions, Questions…
By Danny Matharu at 27 November, 2009, 12:46 pm
Again, this is just cut and pasted from the training document. It is said that asking the right questions is one of the keys to being a success at selling. You will see on reading this post that there are only three closed questions in the whole section. The rest of them can only really […]
Read More >>The Holy Grail Part I: Preparing Your Sales Pitch
By Danny Matharu at 22 November, 2009, 5:14 pm
Proper Planning Prevents Piss Poor Performance Like in every aspect of business, in sales, it always helps to have a plan! When setting off with DreamStart, nobody picked a phone up until they had formulated a one and here’s a list of things to consider: (again, this has just been cut and pasted from the original training […]
Read More >>Sales – The Holy Grail of Improving Your Company? An Intro….
By Danny Matharu at 17 November, 2009, 2:34 pm
On the back of Kirklees Business Conference, we’re just in the middle of putting together some bespoke seminars with Carl Hopkins and Nicky Pattinson. Both Carl and Nicky spoke to over 100 delegates each at KBC ’09 and both gained rave reviews from those in attendance. Seminars at any Conference are what they are – […]
Read More >>It’s Not What You Know, It’s Who You Know
By Danny Matharu at 12 August, 2009, 12:25 pm
This is a ‘phrase’ I’ve heard banded about quite a lot in business discussions. Usually, in my opinion, by people who use it as a reason as to why they’ve not got the customers they’d like. My take on this is: “What you know, leads you to who you know.” —————————————————————————- If you enjoyed this […]
Read More >>Spam, Spam, Spam, Spam.
By Danny Matharu at 25 July, 2009, 10:07 pm
I’m sure that at some point, we’ve all received a SPAM email. According to the BBC, Microsoft reports that more than 97% of all e-mails sent over the net are unwanted. Image courtesy of David Hegarty Here’s an example of how we’ve received SPAM: I have worked previously with a very successful social enterprise, they’ve […]
Read More >>Judging a Book by its Cover
By Danny Matharu at 11 July, 2009, 3:30 pm
I recently received a call from a highly respected PR Agency. Now, this company is good, has a lot of high profile clients and I’ve worked with them in the past when I started a HR magazine many moons ago. At the time of the mag, I met with the Agency’s owner and that person […]
Read More >>Bad Marketing from a Successful Marketing Company
By Danny Matharu at 11 July, 2009, 3:11 pm
I recently received an email from an individual in my network telling me about a new product that a well known marketing company had released. Now, the person in question is someone whom I have the utmost respect for with regards to their business knowledge and how they are as a person. As far as […]
Read More >>Close But No Cigar….
By Danny Matharu at 11 July, 2009, 2:34 pm
We receive a regular email newsletter from a local company which covers their latest offers and products. This looks good, reads well and does the job from my point of view. This ‘did the job’ so well that I emailed the guy (let’s call him ‘Bill) who sends it out and more-or-less said that I […]
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