Author Archive
Wake up and smell the coffee
By Lindsay Davies at 17 January, 2011, 9:33 am
I was pleased to see that one of the biggest stories to hit the headlines in the last couple of weeks was about branding. More specifically, about the imminent re-brand of Starbucks best known to most as an expensive coffee shop. What I found so interesting was that many people took one look at the […]
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