Marketing
If You Can’t Be Good, Be Strong
By AndrewMcCarthy at 10 September, 2009, 2:34 pm
Pitchero.com is a great case study in online brand loyalty. As an agency client, its growth is very satisfying to me personally but – like most valuable web brands – the secrets of success are the proposition itself and the technical execution. If you’re considering a new web venture or you’re looking at taking your […]
Read More >>Bubbles & Froth: Marketing in a Recession
By AndrewMcCarthy at 1 September, 2009, 11:17 am
“What this country needs is a bloody good recession!” declared a frustrated client to me last March, as he sought a black cab in London’s West End. At the time, nobody was predicting financial meltdown and economic turmoil. The client – tongue firmly in cheek – was exasperated by the fact that every passing taxi […]
Read More >>The 3 R’s of Marketing
By Carl Hopkins at 21 August, 2009, 11:39 am
When invited to be a guest blogger for my chums at Hillrich I asked; “what would you like me to blog about?” The response was could I talk about the any number of things that companies do wrong in their marketing. Simple enough but my concern was that in my busy weeks I meet many […]
Read More >>Keeping Up With The Twitterati
By AndrewMcCarthy at 10 August, 2009, 10:00 pm
We all know the survival tips by now. The gurus, and veterans have reeled off clichés for months. To beat the recession we’re focusing on our core strengths. Cash is king – of course – but the long view still matters. We may alter our course but our goals will remain constant. It’s easy to […]
Read More >>Spam, Spam, Spam, Spam.
By Danny Matharu at 25 July, 2009, 10:07 pm
I’m sure that at some point, we’ve all received a SPAM email. According to the BBC, Microsoft reports that more than 97% of all e-mails sent over the net are unwanted. Image courtesy of David Hegarty Here’s an example of how we’ve received SPAM: I have worked previously with a very successful social enterprise, they’ve […]
Read More >>Judging a Book by its Cover
By Danny Matharu at 11 July, 2009, 3:30 pm
I recently received a call from a highly respected PR Agency. Now, this company is good, has a lot of high profile clients and I’ve worked with them in the past when I started a HR magazine many moons ago. At the time of the mag, I met with the Agency’s owner and that person […]
Read More >>Bad Marketing from a Successful Marketing Company
By Danny Matharu at 11 July, 2009, 3:11 pm
I recently received an email from an individual in my network telling me about a new product that a well known marketing company had released. Now, the person in question is someone whom I have the utmost respect for with regards to their business knowledge and how they are as a person. As far as […]
Read More >>Close But No Cigar….
By Danny Matharu at 11 July, 2009, 2:34 pm
We receive a regular email newsletter from a local company which covers their latest offers and products. This looks good, reads well and does the job from my point of view. This ‘did the job’ so well that I emailed the guy (let’s call him ‘Bill) who sends it out and more-or-less said that I […]
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